Lighting is something so important, yet often overlooked. We all think, at first ''I can see well with just the lights on and so will my camera'', but we all yet stand corrected. Camera picks up light in a very different way than the eyes, and even if they did, having a different mood/Lighting, will tell a story; clear and sunny, bright will be a good day, but night, gloomy, foggy will give a creepy vibe.

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You need lighting in order to control how you want to tell your story.